Live out your passion to save lives and transform lives in our city! Join us for our annual 2-mile Walk and 5k Run fundraisers benefiting First Image and our family of programs.

Register to Walk or Run

Countdown until Steps for Life! May 19th, 2018

What is Steps for Life?

May 19th, 2018 / Blue Lake Park / 8am Registration Opens / 9:15am 5k Start / 11am Walk Start

SFL is a family-centered 2-mile Walkathon and 5k Run! Participants who register will raise money that goes toward supporting First Image’s family of programs, including our four Pregnancy Resource CentersHeart, and The Reality Project. The day of the event, we gather at Blue Lake Park to walk and run and celebrate your hard work with music, activities, good food, and honor our top fundraisers.

Questions? Read the FAQs down in the Resources section or contact our Events Coordinator, Kelsey, at or call 503-.256.0808 x58

Register to Walk or Run Volunteer at the Event Become a Corporate Sponsor

How Does Walking or Running Help?

All of our program resources, including those at our PRCs, are available at no charge to our clients. Raising money or sponsoring a participant can have a lasting impact and even has the potential to save a life!

Give an Ultrasound

Give an Ultrasound

$50 can provide an ultrasound to a client. At our PRCs, we’ve found that 9 out 0f 10 women will choose life when they see their baby on an ultrasound screen.

Give $50

Give Resouces

Give Resouces

$120 gives one woman access to all of the services PRC provides, including pregnancy tests, ultrasounds, compassionate counseling, and much more.

Give $120

Give Life

Give Life

$360 can potentially save a life in the womb! With the thousands of clients we see each year, we have the opportunity to save hundreds.

Give $360

Fundraising Rewards

Every participant will have the chance to earn prizes! The top fundraiser in each individual and team category, both runners and walkers, will receive special honors at the event.

Earn these amounts to win prizes:

There are no age restrictions for the walk or run, but we ask that all children have adult supervision on the course.



Kids (ages 0-12)   Kids (0-12 yrs // 4-10 members)
Teens (ages 13-17)   Youth/College (max 15 members)
Adults (ages 18+)   Family (2+ immediate members)
  Adults (18+ yrs // 4-10  members)

For teams, prizes are earned based on the average amount each member raises (i.e: if a team of 4 raises $3000, each member will receive a T-shirt and hoodie)


Expand the sections below and find resources you’ll need to have a successful fundraiser!

Offline Participant Materials

Have an offline sponsorship to record on your fundraising page? Enter it on this form and our Events staff will update your fundraising page!

For participants registering day-of and fundraising offline, download and print the forms below (also included is a letter to send to potential sponsors).

Offline Participant Forms


To download and play the video offline, click the “Vimeo” icon in the bottom righthand corner of the video. You’ll be redirected to the source page; click the “Download” button.

Frequently Asked Questions

If you have a question that is not answered below, please email or call 503.256.0808 x58


All sponsorships that participants receive are tax deductible. First Image is a 501(c)(3) organization (Tax ID: 93-0854417)

Any sponsorships that are not received online through the fundraising website can be mailed to or processed over the phone. In order for individual participants or teams to be credited, please indicate who is being sponsored.

First Image
Attn: Steps for Life
7931 NE Halsey St, Ste 200
Portland, OR 97213

To make a gift over the phone, call 503.256.0808, Mon-Fri, 9am-4pm PST

Q: What if someone gives me cash/a check or pledges to give later?
A: If multiple people give you cash donations, you are welcome to write a personal check covering the full amount payable to First Image. Print and fill out an Offline Sponsorship Form with the corresponding sponsors and we will be able to credit those sponsors individually OR you can turn in any cash/checks with corresponding sponsorship forms at SFL. First Image can also invoice your sponsors if they pledge to give, but we’ll need a correct mailing address. We will not be able to invoice for gifts under $10.

Q: Can I turn in my offline sponsorships before SFL?
A: Yes! To expedite the check-in process and make sure your sponsorships are all accounted for, we recommend turning in offline sponsorships ahead of the event. You can walk them into our Headquarters or mail them, address listed above. We also have a handy Google Form you can submit, whether or not you’re fundraising online. Just make sure to bring the corresponding money to SFL!

Q: What if I’m fundraising online, but want my offline sponsorships to be reflected in my overall total?
A: Any offline sponsorships turned in before the event can be entered online by Events Staff. If you’re unable to mail or walk in your donations, please fill out this form and turn in corresponding cash/checks at the event. You should see those donations reflected in your online total 2-3 business days after receiving the sponsorships.


Q: How do I register?
A: Go to our fundraising website and click the Register to Walk or Run button then follow the steps to register. You can participate as an individual, create or join a team. You can also register day-of. Fill out our printable Offline Registration form and bring it to the event or you can fill one out there.

Q: Do I need to pay to register?
A: There is no registration fee, but we do encourage you to fundraise and even make a personal donation when you set up your fundraising page. This helps to make the most impact for the cause.

Q: I registered for the 2mi Walk but want to participate in the 5k instead (or vice versa). Can I change my registration?
A: Absolutely! Please email with your requested changes.

Q: I want to participate, but I’m busy that day. What can I do?
A: We have a Virtual option for our 2mi Walk participants. When you register, just click “Yes” when you’re asked about being a Virtual Walker. You’ll still be given a fundraising page and we’ll mail the rewards you qualify for.


Q: Do I have to raise a minimum amount to participate?
A: Nope. Registration is free and we don’t require anyone to fundraise, but in order to make the most impact in our PRCs, Heart, and The Reality Project, please consider making a personal donation or raise at least $120. You’ll receive a free SFL shirt when you hit that goal and make it possible for one woman to receive all the services we provide at our centers!

Q: I registered, but now what should I do?
A: We recommend that you start customizing your fundraising page ASAP! Upload your picture and write the story of why you’re participating. From your homepage, you can find email templates to ask for sponsorships (and thank your sponsors!), track your donations, and update your progress. Download our Participant Fundraising Guide in the Downloadables section above for more tips.

Q: Are there rewards for top fundraisers?
A: Yes! In addition to the fundraising rewards that all individuals can earn (see the Rewards section), the top fundraiser in each age and team categories will receive special recognition at the event. To be eligible, make sure you and/or your team turn in all of your money/sponsorships by May 19th.

Q: How do I receive my fundraising rewards?
A: Shirts and sweatshirts will be available at the event and we’ll mail out FitBits for those who qualified for them. 5k Finisher Medals will be given when you cross the finish line.

Event Day & Venue

Q: Can I bring a stroller and walk/run with it?
A: Yes! This is a family-friend event and we want all family members to be able to participate. However, if you’re running in the 5k, in order to maintain safety for all runners we do have requirements: you must start at the back, you may not weave through packs of runners, and you must always yield the right of way to other runners.

Q: Can I bring my pet to the event?
A: Unfortunately, Blue Lake Park does not allow pets so please leave Fido at home.

Q: Are you selling shirts or other merch?
A: Yes! If you didn’t qualify for a SFL shirt, you may purchase one at our T-Shirt booth. We’ll also be selling other swag and we take cards, cash, and checks made out to First Image.

Q: I’m a runner and I don’t want to wait in line to check in. Is there an early-bird packet pick-up? Can I pick up packets for my family and friends too?
A: Yes and yes! We’ll have two packet pick-ups the day before SFL. Be on the lookout for locations and times.

Q: Is there parking available at Blue Lake?
A: There is parking within Blue Lake that costs $5 per car for the whole day (no re-entry). We do recommend that you carpool since space is not unlimited.


Q: I want to be involved, but don’t want to walk or run or can’t join day-of. How can I help?
A: If you can’t be with us on the day or have physical limitations, there are a lot of ways you can be involved!

  • You can register as a “Virtual Walker” when you sign up for the 2mi Walk and still collect sponsorships or donate personally to make a financial impact.
  • Volunteer at the event and if you have a physical limitation, we’ll make sure to give you a suitable position. Check out our needs and sign up here.
  • Help spread the word! A lot of our participants join because their friends and family invite them or they hear about SFL through their church. Consider becoming a Steps for Life Representative and become equipped to help others sign up and fundraise for the cause. Contact for more info. All SFL Reps get a free shirt!
  • Are you a business owner? You can help underwrite this event by becoming a corporate sponsor. Check out the 2018 Event Sponsor benefits below.

Q: Is this a political event?
A: No, this is not a political event. First Image does not have any political ties and this event is focused on raising awareness about what we do and financial support to continue bringing compassionate care to the vulnerable women, preborn babies, men, and students in our city.

Corporate Sponsorship

Would you like your company or organization to be a corporate sponsor at Steps for Life? Your sponsorship would help underwrite this event. Below are the Sponsorship benefits for 2018. We anticipate 400-500 participants at the event this year. Fill out the sponsorship application below to get started!

All corporate sponsorships are tax deductible.

$360 Level

Postcard-sized ad or promo material in our participant packet

Company name/logo on our Steps for Life website

Limited signage at the event

$600 Level

Everything in the $360 Level plus…

Info table in our Sponsor Tent at SFL

Company name/logo on the Sponsor Tent banner

Company highlighted in our SFL communications (Emails and social media outlets)

$1,200 Level

Everything in the $600 Level plus…

Your company name/logo on our First Image Sponsors webpage

Company name/logo on our course signage

Special mention/recognition at the event

$2,400 Level

Everything in the $1,200 Level plus…

Your company name/logo on our First Image Sponsors webpage with a description and link for the next year

Want to donate goods or services? Contact or call 503.256.0808 x58. Sponsor benefits received will be based on the estimated value of in-kind donations


To insure all sponsorship benefits are received, submit application and remit payment to First Image no later than March 31st. Company logos must be submitted by April 15th to, artwork as high quality JPEG and PNG files are accepted. This event is family-centered and we expect the age demographic to be very wide-ranging.

Info Table:

  • (1) 6-foot table will be supplied per booth + 2 chairs and a tablecloth (no power capabilities)
  • Sponsors:
    • Will be a assigned a space in the Sponsor Tent on a first-come, first-serve basis
    • may distribute brochures, sign-ups, and other advertising swag for their company. Any distribution of goods to attendees must be at no charge
    • are free to use the space in front of the table to set up banners/displays and are responsible for leaving a clean area at closing